Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Wanderlust warning: you may find yourself booking travel after reading this. From relaxing beach vacays to adventure travel and glamping, there's something for everyone (families included). Keep th...
For an industry centered on relationships and in-person experiences, event planners are taking things to the next level thanks to today’s hottest technologies. These softwares aren’t about replacin...
We're all for old favorites, but this summer is seeing some exciting new openings in the Hamptons. Think: expertly designed spaces, cute and curated pop-up shops, plus brand new restaurants for sum...
Diversity in the marketing and PR industry, or a lack thereof, has become front of mind for employees and employers alike. “Diversity” is no longer a buzzword; instead, companies are being held acc...
With the start of summer approaching, we're already trading in the red wine in favor of something a little more refreshing. From fruit-infused beverages to cocktails with a kick, we put together th...
As the name suggests, pop-ups are appearing everywhere - from temporary retail locations to weekend-long experiences. For brands, these customizable, immersive experiences provide the perfect platf...
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