Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
The arts and culture world, like so many industries, was forced to make shifts in order to survive the pandemic. With museums closed, galleries shuttered and international events cancelled, the mar...
Meet Stacy Forgang, an LA-based freelancer focusing on marketing communications for lifestyle, fashion, beauty, consumer products and DTC brands. She gave us an inside look at the freelance life, f...
BIPOC Mentorship Program for Students & Recent Graduates of Marketing & Communications
The PR Net BIPOC Mentorship Program is a mentorship and career development program led by industry ...
Meet Linda Popowytsch, Director of Public Relations and Social Marketing at Dr. BRANDT. The Miami-based marketer brings a unique in-house perspective, as the brand was at the forefront of influence...
This week, our founder Lisa Smith moderated a panel at a conference whose subtitle was ‘Revel in the Recovery,’ where they discussed how venues can leverage PR and marketing to position themselves ...
One of the components we miss most from live events are the artful florals that punctuate the scene. From intricate arrangements to simple-chic stems, flowers just have a way of bringing joy and li...
