Location:
New York or Philadelphia
Field:
PR/Communications
Min. Experience:
5-7+
year(s)
Basis:
Full-time
Description:
Salary Range: $80,000 - $105,000
The Position: Foxglove Communications is seeking an earnest and hardworking Account Director to join our team. In this position, you’ll work closely alongside Account Coordinators, Account Executives, Account Supervisors, and Vice Presidents on a rapidly growing list of acclaimed hospitality clients that span hotels, bars, restaurants, spirits brands, and culinary events across the country. In New York and Philly, our roster includes best-in-class talent, organizations, and properties like Bastia, Ellen Yin and High Street Hospitality Group (a.kitchen, Fork, High Street, High Street Bakery, etc.), Levain Bakery, New June Bakery, Nok Suntaranon, The Dead Rabbit, and Dear Irving, to name a few. The ideal hire excels at consistently providing thoughtful communication in a fast-paced, autonomous environment. Those who enjoy a small-company feel and who are drawn to a service-based and hospitality-driven culture should apply.*
*Note: Candidates must be based in New York, New Jersey, or Philadelphia. You will work a hybrid schedule and will be required to have on-site presence at frequent client meetings, media appointments, and events.
Who We Are: Foxglove is a communications consultancy with expertise in brand strategy, PR and marketing. Foxglove was founded by Gia Vecchio, a strategist and storyteller with over a decade of experience across hospitality, travel, beverage, and fashion brands that range from savvy startups to global, household names.
What We Do: Brand Positioning • Marketing Strategy • Media Relations • Media Training • Activation • Content Creation • Social Strategy • Partnerships • Hospitality Consulting
https://www.foxglovecommunications.com
Responsibilities:
- Thoughtfully manage client business for a robust account roster
- Serve as project manager and/or day-to-day lead on identified accounts under your purview; overseeing strategic planning, executing communications plans, pitching, thoughtful team delegation, and client reporting
- Oversee and support assigned direct reports, including employees at the Senior Account Executive, Account Executive, Account Coordinator, and/or Intern levels
- Serve as a shepherd of company culture internally as well as externally in how we service our clients and engage with the media and the broader hospitality industry
- Actively contribute to Management meetings, developing internal tools and resources, and fostering the company culture
- Proactively take the lead on developing review materials and providing ongoing feedback, fostering a growth path for direct reports; identifying problems and posing solutions before they result in external issues or harm the company; and addressing performance challenges–consulting manager for input and review approvals
- Cultivate and maintain media relationships, visiting clients and making beneficial new relationships for Foxglove overall; with a strong focus on national media
- Maintaining awareness of key media awards, events and festivals, cultivating deep relationships with organizers to leverage clients and the agency; ensuring appropriate clients and the agency are submitted; participating in the upkeep of tracking documents
- Media industry immersion and monitoring of key media outlets; reading and researching local media, relevant lifestyle + food magazines, online outlets and influencers; ensuring media lists are current and effective
- Lead execution of PR initiatives and in-market activations, including deskside appointments, interviews, FAM trips, media events in markets across the U.S.; serving as a senior Foxglove representative in your market and for clients that may not be under your day-to-day client roster
- Manage event organization, overseeing lists, invitations, and run-of-shows for events
- Research, write, edit and distribute press materials; and mentor client teams in doing the same
- Draft and disseminate agendas, press kit materials, client bios, website copy and curated pitches
- Oversee and maintain account reporting and thoughtfully share results
- Develop and maintain client relationships, staying in tune with goals and results against the scope of work
- Provide ideation for campaigns, strategic events, and partnerships
- Recognize and bring client issues to supervisor’s attention with a proposed solution(s); ability to navigate smaller client issues independently
- Establish trusted partnerships with peers, clients, and media; create channels of communication to keep them informed
- Interview prospective candidates and lead onboarding process
Requirements:
- 5-7+ years PR experience, directly related to the hospitality field, is a must
- Active, demonstrable, and strong media relationships in the hospitality sector
- Effective pitching skills and results garnered from proactive pitching efforts
- Passion for hospitality and travel
- Energetic, self-directed, and self-motivated
- Displays a sense of urgency, ownership and drive to get things done
- Excellent presentation skills and ability to connect and work collaboratively with a client team to find creative story angles and target media
- Willingness to visit clients and travel for company obligations and to develop new media relationships
- Experience successfully driving media relations and thought-leadership campaigns
- Strong time management and project management skills
- Team management and team development experience
- Exceptional attention to detail
- Must be able to occasionally work night/weekend hours for client events
- Experience with relevant industry software: Google Suite (Drive, Sheets, Docs, Slides), MuckRack, Asana, etc.
- Social media literacy (past social experience is a plus)
- Bachelor’s degree
Apply Here
