SEEN Group reveals a new campaign for Unilever’s Vaseline, inclusive of a TV commercial, created in response to the current climate by the SEEN Works division of the business (headed up by Nicola Moulton, former Health and Beauty Director of British Vogue.)

SEEN works has propelled our business transformation over the last few years, allowing us to support brands strategically and creatively with pace and this latest campaign for Vaseline’s 150th anniversary is another example, which we feel represents this agility and thought leadership well. At SEEN we believe that in these fast moving and uncertain times our expertise and specialism in one sector has equipped us with the pace required to pivot brand strategies that successfully talk to their consumers with a relevant and helpful lens. We have had great partners in Unilever’s Vaseline team who have moved with the same agility and understanding to behave differently, resulting in the creation of a TV commercial in under two weeks with only sourced UGC footage. We feel very excited by the narrative that the campaign takes and the fresh thinking required to support brands in this era.