Experiential marketing expert and entrepreneur Zev Norotsky, who launched his brand incubator entity ENTER in 2016, and has a wide range of investments in startups across the hospitality and consumer products industries launches Bunkr, a lifestyle brand dedicated to providing survival essentials and gear aimed at keeping consumers fully prepared for emergency situations.
The initial product will come as a sleek and modern footlocker complete with over 40 curated essentials after which monthly subscribers will receive exclusive product offerings, refills and additions to their kit. The initial offering is $249 which includes the limited Bunkr footlocker and one complimentary season of the upcoming service with subsequent seasonal boxes coming in at cost of $49 to the subscriber. At a time when Americans are scrounging for necessities at local markets, this box is designed to provide some ease with essentials knowingly coming to your home each month without fail. Products will range from multi-functioning pocketknife tools to solar power banks to sustainable food items, face masks, sterile rubber gloves, to canteens and much more. It is designed with an appeal to the savvier consumer who has continued interest in learning about new products that can help them in times of need, serving as the de facto lifestyle essentials kit.
With events nationwide currently on hold due to the COV-19 pandemic, Norotsky had the immediate idea for the concept of Bunkr, outlined the elements, collaboratively designed the product, secured partner brands to come on board with this niche yet essential box, and is now in production. Bunkr is getting ready to ship its launch product to Americans within the next 30 days. The website, www.bunkr.club is currently live to join the waiting list for domestic orders, with future plans to expand both product offerings as well as international distribution.
Norotsky, recently profiled in Adweek, notes “ENTER has always been a brand incubator at the forefront of culture and whether it’s on behalf of one of our major client partners like AB InBev, AT&T or lululemon or ourselves we aren’t about to let this crises keep us down”
Norotsky is known as one of the foremost cultural marketers in the country and in addition to serving as CEO of the award winning agency recently opened Agency Coffee Co., a grab and go coffee window located in the bustling Melrose Avenue streetwear district of Los Angeles, which doubles as creative office space for his ENTER agency team. The location allows for him to have vendors delivering event materials and product to their rear storage area, the middle retail space acts as a functioning creative office space, and the front portion, the only part visible to customers, is a consumer facing coffee window offering coffees, teas, juices and pastries with coffee partner La Colombe.
