Zapwater has been selected by Edwards Realty Company to lead social media strategy, content creation, and influencer marketing for Block 37, the State Street destination set to undergo a repositioning under its new ownership.

Following its acquisition of the property in October 2026, Edwards Realty Company plans to reintroduce Block 37 as a modern experiential destination centered on retail, entertainment, culture, and year-round programming. Zapwater will support the transition through digital storytelling and creator engagement, introducing the property's new ownership, brand direction, and evolving identity to Chicago residents, visitors, and the broader creator community.

Image courtesy of Zapwater