In a season filled with lists, deadlines, and the pressure to find the perfect gift, the moments that matter most are often the ones nobody planned. That’s what the holidays have always been about at Nordstrom: not just what’s under the tree, but the feeling of being together. To celebrate, Nordstrom is introducing “Let’s Dance,” a hero short film set to David Bowie’s iconic track about the joy that can’t be bought, only shared.
Music is at the heart of this year’s holiday campaign, and the new spot sets the tone. It transports customers to their fondest holiday memories, bringing back the living room stage as the backdrop for a gathering full of music, dance, and gift-giving. The film begins with an unexpected performance from two siblings played by young dancers Hunter Weimann and Kinley Cunningham, who turn “Let’s Dance” into a gift of their own, breaking into an unforgettable dance routine that catches everyone by surprise. One by one, the guests are pulled in, until the whole house is alive with music, laughter and movement. Creators Boman Martinez-Reid and Micky Gordon also make guest cameos in the film.
Developed in collaboration with brand transformation consultancy Invisible Dynamics, the spot makes the case that the best gifts don’t always come in a box. They come from the person who picked them, and from the joy on the face of the one who receives them. The film celebrates the feeling of coming together around a song, and the unique human connection that feels personal and nostalgic, at a moment when joy matters the most.
Directed by RSA Films’ Marie Schuller and choreographed by Emmy Award-winning choreographer Nina McNeely, the feel-good campaign will have viewers dancing all season long.
Bowie80 at Nordstrom
Beyond the campaign, David Bowie’s influence will extend further this holiday season through Bowie80, an exclusive partnership with the Bowie estate, celebrating his enduring influence on music and fashion in honor of his 80th birthday year. Bowie80 will come to life at Nordstrom through immersive shop installations at select flagship locations and exclusive limited-edition fashion collaborations with brands including Marc Jacobs, Undercover Jun Takahashi, Paul Smith, Susan Alexandra, and more, launching in mid-November.
If you are interested in watching the campaign on YouTube, please click HERE. The campaign will also run across TV streaming platforms including YouTube TV, Netflix, Hulu, and NBC, alongside Nordstrom’s Instagram and TikTok channels.
Image courtesy of Nordstrom
