SolComms has appointed Alyssa Handschuh as Associate Vice President of Lifestyle PR, bringing more than a decade of public relations experience to the agency. Handschuh previously served as Managing Director at Moxie Communications Group and The Consultancy.

In the newly created role, Handschuh will lead the Lifestyle sector of SolComms’ brand practice, overseeing a team of eight and reporting to Kylee Kaetzel, VP of Brand. The practice represents clients including Beekeeper’s Naturals, Baked by Melissa, Bogg, and Naturepedic.

Image courtesy of SolComms