L’Oréal Paris has launched its latest campaign for Volume Liberté Mascara, marking Adria Arjona’s first campaign as a Global Ambassador for the brand. Joined by fellow Global Ambassador Eva Longoria, Arjona stars in the campaign, filmed on the rooftop of Paris’ Théâtre du Châtelet and centered on confidence and boldness.

The new mascara features an innovative click-to-release mechanism that releases the wand with a simple click. Its weightless formula delivers up to 800% more volume in a single application, with up to 24 hours of smudge- and flake-resistant wear. Infused with Black Orchid and Panthenol (Pro-Vitamin B5), the formula also conditions lashes while delivering bold volume and comfort.

Image courtesy of L’Oréal Paris