The Consultancy PR (TCPR) has welcomed Kennedy Madgett as Affiliate PR Director. Madgett brings more than eight years of marketing experience, with expertise in affiliate marketing and the intersection of affiliate and PR across content and influencer marketing.

Madgett began her career agency-side, working with clients across luxury, furniture and home décor, lifestyle, retail, and beauty. She later joined The Estée Lauder Companies, where she led affiliate marketing strategy across its portfolio of prestige beauty brands. In the role, she partnered with PR and brand teams to combine affiliate and PR best practices, strengthen performance tracking, and drive revenue growth, brand awareness, and new customer acquisition.

Her experience on both the agency and in-house sides informs her approach to developing affiliate strategies that balance brand storytelling with measurable performance. Throughout her career, Madgett has also managed and trained teams, developed performance tracking and reporting processes, and helped brands translate affiliate data into actionable insights and growth opportunities.