SkinnyDipped headed back to college with its “Better Break Club,” celebrating the launch of its Dark Chocolate Peanut Butter Wafers with two campus pop-ups. The Pheloung Twins joined the brand at the University of Arizona, followed by creators Brett Chody and Bran Flakezz at USC. Students stopped by to meet the creators, sample the wafers, and enjoy a break between classes.

Inspired by the campaign line “Layers Look Good On You,” each activation brought SkinnyDipped’s sunny yellow palette to campus through an oversized entrance arch, a fully wrapped vintage step van, and a yellow storefront stocked with wafers and branded trucker hats. Peach, orange, and cream florals reflected the product packaging, while a floral-framed photo wall offered a backdrop for students and creators to capture the day.

Founded by mother-daughter duo Val and Breezy Griffith, SkinnyDipped began with almonds covered in a thin layer of chocolate. The brand has since expanded into peanut butter cups, coconut bites, and wafers, creating indulgent-tasting snacks with less sugar.

Image credit: Ryan Malcolm-Campbell [MR. KOA]