Tyra Banks’ Modelland is back. Originally published as a 560-plus-page YA novel about aspiring models competing to become one of seven supermodels with superpowers, the book is returning November 3 and is currently available for pre-order. The announcement has already generated renewed attention around the fictional world, with Modelland landing as a No. 1 New Release on Amazon.

The return is also fueling a broader cultural moment across social media and resale platforms. Readers and fans are revisiting the world of Modelland, with viral content including fans dressing up as the book’s “4 chicks in green” and reports of original copies selling for as much as $2,000 on eBay.

With Modelland once again capturing attention across fashion, entertainment, publishing, and social media, the renewed momentum presents an opportunity for brands to explore timely collaborations and partnerships connected to the book, its visual world, and Tyra Banks’ broader cultural influence. 

If you are interested in exploring collaborations with Modelland, please connect with artist&brand to learn more.