BMF has appointed Melissa Welch as SVP, Client Services – Beauty, as the agency continues to expand its Beauty and Lifestyle vertical. Welch brings more than 20 years of experience across luxury and beauty brand marketing and communications, consulting, and agency leadership.

Most recently, Welch served as EVP at OGAKI, where she led business development and client strategy. In her new role at BMF, she will help shape the agency’s beauty business and client growth.

Image courtesy of BMF