Hanna Creative officially launches Studio Halo on November 18th. Studio Halo is a brand intelligence platform built for design-led firms, reading the signals across a firm's website, brand search, social, and press to answer two questions: what should you pay attention to, and what should you do next? 

The Product - The Halo Index

Each report brings together five areas in one view: website and audience, brand search, social, press and earned media, and, most importantly, recommendations for what to do next.

“Studio Halo grew out of the work I’ve been doing for nearly three decades. I’ve spent my career building and shaping brands in the design industry. And while our industry is still very much high-touch and referral-based, the way people discover, research, and develop trust in a brand has changed dramatically. A referral may still open the door, but increasingly, what happens next is digital validation, through a brand’s website, editorial presence, social media, search, and now AI. At Hanna Creative, we work across all of these areas, but I realized we were still looking at the information separately, even though that isn’t how a reputation is built. I kept thinking there had to be a better way to understand how all of these things work together. Studio Halo grew from that idea: to read and interpret those signals together and give brands a clearer understanding of what’s building their reputation, where they’re gaining momentum, and where to focus next. I kept coming back to the idea of the halo effect, how one positive impression can influence the way we perceive something as a whole. That felt so relevant to our industry because reputation doesn’t come from one place. It builds through referrals, editorial, the work itself, social media, search, and now AI. All of those impressions accumulate around a brand. That idea ultimately became Studio Halo,” says Roxanne Hanna, Founder, Studio Halo.