BPCM is excited to announce it has been appointed agency of record for Gansevoort Meatpacking NYC.

You may remember the independent downtown hotel from your days partying in Manhattan’s Meatpacking District, but more than two decades later, Gansevoort is entering a new chapter - a grown-up iteration.

Following a four-year, $40 million transformation that has reimagined the property from top to bottom while preserving the distinctly New York energy that’s made it an icon. The 185-room hotel now pairs loft-inspired rooms and suites with a reimagined rooftop, new dining and social spaces, a significant contemporary art collection, and Seven24 Collective, its private members' club.

The rooftop remains central to the Gansevoort experience and is home to Eden, the social heart of the hotel, pairing cocktails, dining and music with views across Manhattan and the Hudson River, accompanied by a variety of F&B offerings, including:

• Saishin, an intimate chef’s-counter omakase experience; a year-round heated rooftop pool.
• The Loft, a private performance and event space – all with panoramic views stretching across Manhattan and the Hudson River
• Estelle’s contemporary American bistro with al fresco seating.
• Coffee + Cocktails: European café-inspired setting opening onto a cobblestone patio.

What feels especially compelling now is Gansevoort’s evolution alongside Meatpacking itself. When the hotel opened in 2004, the neighborhood was still defined by its industrial past and late-night energy. Today, Meatpacking sits at the intersection of fashion, art, design, food, and culture — and Gansevoort has undergone a similar transformation, evolving from a defining nightlife address into a layered luxury hotel without losing the downtown character that has always set it apart.