Make Me Hungry, the Los Angeles-based boutique public relations and destination marketing agency specializing in travel, tourism and hospitality, has been named agency of record for Visit Brisbane, Australia across North America. The mandate puts the independent practice in charge of building earned media visibility for the Queensland capital in the US and Canadian markets, at the start of a decade that will put Brisbane in front of more North American travelers than at any point in its history. 

That decade is anchored by the 2032 Summer Olympic and Paralympic Games, which Brisbane will host. The run-up gives a long runway for sustained, story-driven coverage rather than a single news cycle tied to the Games themselves. New hotel openings, river and precinct redevelopment, and the city's food and culture scene all become live storylines in North American press over the next several years, well ahead of the Games.

Brisbane's push into the North American market starts from a new civic tie: the city was recently named Los Angeles's first and only Australian sister city. That designation gives the agency's home market a built-in reason to pay attention, and gives an LA-headquartered firm a natural entry point into the relationship.

The Visit Brisbane win extends work Make Me Hungry PR already does across Queensland's tourism sector. The agency represents Tourism and Events Queensland in North America, and separately represents Experience Gold Coast, where it led PR around the new Fiji Airways nonstop route connecting the West Coast US, Nadi and the Gold Coast. Visit Brisbane becomes the third Queensland destination account in that portfolio, extending a track record of building North American press visibility for Australian tourism clients. 

Make Me Hungry is a boutique public relations and destination marketing agency founded by Lisa Strangis; specializing in travel, tourism and hospitality, representing travel destinations, hotels and resorts, airlines, DMOs, and wine, spirits and culinary brands.