Following the success of their Spring 2026 debut, Stetson & THE GREAT. are proud to announce the return of their celebrated collaboration for Fall 2026. The new drop deepens the partnership’s shared language of heritage craftsmanship and romantic Americana, this time rendered in a richer, autumnal palette befitting the season.

Where the Spring collection arrived in sun-bleached creams, chambray blues and embroidered neutrals, the Fall 2026 chapter turns toward deep navy, maroon, black and warm tobacco, grounded in the same heirloom ethos that defined the first launch. Floral embroidery gives way to intricate soutache trim and heavily textured lace; the belt assortment, a hallmark of the collaboration, returns in expanded and bolder forms, including a new corset style, alongside a new Ridge Hat and two new boot silhouettes.

The Fall apparel assortment leans Western-formal with elevated, vintage-rooted suiting designs, Venetian lace separates, and embroidered Western shirting, which sit perfectly beside the relaxed graphic sweatshirts and knit cardigans THE GREAT. has become known for. Accessories follow suit; new boot styles in woven and inlaid leather - crafted using Stetson’s time-honored process - join a wider belt assortment, and the Western Paisley Scarf returns in new seasonal colorways.

Robert Dundon, CEO of Stetson, shared, “The response to our first collaboration with THE GREAT. showed us how much our customers loved something that felt both rooted and fresh. This Fall chapter gave us the chance to move into darker tones, richer textures, and more elevated Western craft. Emily and Meritt have a rare ability to make even the most considered pieces feel effortless, and that’s exactly the spirit we wanted to carry into this next chapter.”

“For us, designing this collection was about honoring what we built in the spring and then asking what it could become for fall. The West has so many moods, and Fall permitted us to explore a more dramatic, romantic side of it, one that still feels completely lived-in and true to both of our brands. We’re proud of how far this partnership has come,” said Emily Current and Meritt Elliott, Co-Founders of THE GREAT.

Image courtesy of Stetson & THE GREAT.