(RED) Celebrates Its 20th Anniversary at Electric Lady Studios was posted to the gallery

(RED) celebrated its 20th anniversary at New York’s iconic Electric Lady Studios, bringing together influential voices across fashion, music, art, entertainment, media, and business to mark two decades of collective action in the global fight against AIDS.

The evening, co-hosted by Iman, Karen Elson, and Laura Brown, brought together (RED) leadership, partners, artists, creatives, and cultural leaders for an intimate celebration at the legendary recording studio, founded by Jimi Hendrix as a creative sanctuary for artists and changemakers.

Attendees included: Ariana DeBose, Bethann Hardison, Gus Wenner, Isaac Mizrahi, Jonny Johansson, Meg Ryan, Natasha Lyonne, Tiffany Haddish, Julianna Margulies, Phillip Lim, and more.

The event also marked the introduction of “THE END STARTS NOW,” (RED)’s new campaign grounded in a simple belief: ending AIDS as a public health crisis is within reach. Since (RED)’s founding, new HIV infections have fallen by more than half, bringing the world closer than ever to that goal. But with one person still dying from AIDS-related causes every minute, there is still work to be done. The campaign will bring together voices across culture and creativity, alongside brands and consumers, to reignite urgency, build momentum and rally a new generation to help finish the fight.

The night also featured the unveiling of new artwork by Harland Miller in partnership with Avant Arte, with limited-edition prints benefiting (RED), alongside Billecart-Salmon Champagne, marking the House’s renewed partnership with (RED). Founded in 2006 by Bono and Bobby Shriver to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency for global health crises. To date, (RED) has generated over $800 million for the Global Fund, helping more than 350 million people.

Image credit: Noel McGrath

(RED) Celebrates Its 20th Anniversary at Electric Lady Studios was posted to the gallery
(RED) Celebrates Its 20th Anniversary at Electric Lady Studios was posted to the gallery

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