Effective immediately, ZOÏ Agency, a leading boutique communications agency with more than 25 years of experience shaping luxury and lifestyle brands across Canada, is proud to announce its representation of Diesel for the Canadian market.

Founded in 1978 by Renzo Rosso, Diesel is a global lifestyle brand rooted in denim and driven by innovation, self-expression, and individuality. Known for its bold attitude and disruptive approach to fashion, Diesel has consistently challenged convention through its collections, campaigns, and cultural influence. Today, the brand offers a full lifestyle universe spanning ready-to-wear, accessories, footwear, fragrance, watches, jewelry, and home.

Since 2020, Diesel has been led by Creative Director Glenn Martens, whose visionary approach has redefined the brand for a new generation while remaining true to its rebellious DNA. Under Martens' direction, Diesel has become one of fashion's most dynamic brands, celebrated for its experimental runway collections, innovative denim craftsmanship, and inclusive, forward-thinking vision. In 2025, Martens was also appointed Creative Director of Maison Margiela, continuing to lead Diesel alongside the Parisian fashion house.ZOÏ Agency looks forward to bringing its enthusiasm and expertise to the brand as it manages all public relations activities for Diesel in Canada. Stay tuned for more information to follow soon, and please address all media inquiries to ZOÏ Agency going forward.

Images courtesy of Diesel