Jung Saem Mool Beauty, the globally acclaimed Korean makeup artistry brand founded by legendary celebrity makeup artist Jung Saem Mool, officially launches at Sephora, bringing its signature approach to Korean beauty and Glass Skin artistry to U.S. beauty consumers nationwide. Available on Sephora.com and in 34 Sephora stores across the country, the launch will be celebrated with a series of high-impact consumer and influencer activations in New York and Los Angeles, including an expanded Sephora-exclusive complexion offering, a Times Square digital takeover, social experiences, product giveaways, and a Los Angeles mobile pop-up. 

At the center of the Sephora launch is the Essential Skin Nuder Cushion, featuring 10 exclusive shades developed specifically for the retailer. The new shades span a range of tones, including #20N Light Sand, #20W Light Nude, #21N Natural Beige, #34N Golden, #37N Golden Tan, #39C Deep Honey, #42N Mahogany, #43N Deep, #47N Rich, and #50C Ebony. The Sephora-exclusive assortment also includes additional shades of the Artist Cushion Blush Blur, and the Artist Cushion Highlighter in #Halo Sunset, further expanding the brand’s complexion and color offerings for Sephora consumers.

Takeover and Activations included:

• Times Square Digital Billboard Campaign
  • Jung Saem Mool Beauty will take over Times Square as part of a multi-platform digital campaign designed to bring the Sephora launch directly into the heart of New York City. The campaign will include:
    • The Summit Billboard: August 24–26, accompanied by an on-site consumer activation in front of the billboard.
    • Sephora Times Square Billboard: A digital placement above the Sephora Times Square store running August 24–September 20.
    • Times Square Subway Digital Panels: Digital placements throughout the Times Square subway station running August 24–30. 
• “Come Find Us in Times Square” Social Photo Challenge
  • From August 24–26, Jung Saem Mool Beauty will invite consumers to experience the campaign in person through its “Come Find Us in Times Square” Social Photo Challenge, taking place near the Sephora Times Square store from 1:30–5:30 PM each day. Consumers will be encouraged to find the campaign throughout Times Square, capture the moment, and share their experience on social media, extending the Sephora launch into a participatory consumer experience. 
• Pang Pang Lucky Spin Giveaway Activation
  • The celebration continues September 8 and September 12–13 with the Pang Pang Lucky Spin Giveaway, bringing an interactive Jung Saem Mool Beauty experience directly to Sephora shoppers across Manhattan. Taking place outside Sephora locations including 34th Street, 5th Avenue, SoHo, and Times Square, the activation will invite consumers to spin for the chance to win Jung Saem Mool Beauty products while discovering the brand’s artistry and hero products.
• Jung Saem Mool Beauty x Van Leeuwen Bring Beauty and Ice Cream Together
  • The Sephora launch celebration continues September 19–20 with a special Jung Saem Mool Beauty x Van Leeuwen collaboration, bringing the worlds of Korean beauty and New York’s beloved ice cream brand together for a consumer experience along the Lexington-to-Meatpacking route near Sephora locations. Taking place Saturday, September 19 from 11 AM – 7 PM and Sunday, September 20 from 11 AM – 6 PM, the activation will feature a curated lineup of Van Leeuwen flavors that complement the visual language of Jung Saem Mool Beauty. Key flavors will include Black Cherry Chip, Dark Chocolate Fudge Brownie, Cookies & Cream, and V Banana Bread Pudding with Fudge Swirls, including a vegan option. 
• Sephora x Jung Saem Mool Influencer Master Class in Los Angeles
  • The Sephora campaign will continue in Los Angeles this fall with a Sephora x Jung Saem Mool Influencer Master Class on October 1, bringing creators together for an immersive introduction to Jung Saem Mool’s signature artistry techniques and approach to Glass Skin.
• Sephora x Jung Saem Mool Mobile Pop-Up
  • On October 3–4, the brand will bring the experience directly to consumers with a Jung Saem Mool Beauty mobile pop-up at The Grove in Los Angeles. The two-day experience will feature product discovery, giveaways, and interactive photo moments designed to introduce consumers to the brand and celebrate its Sephora launch. 

With its Sephora launch, Jung Saem Mool Beauty enters a new chapter of U.S. growth, bringing its signature Korean makeup artistry and Glass Skin philosophy to consumers nationwide. 

Image courtesy of Jung Saem Mool