Loop, the Belgian lifestyle company gaining global fandom for their cult following earplugs, launches Paris Hilton x Loop Engage™ 2. The first-ever limited-edition Loop Engage™ 2 co-designed by Paris Hilton will be available worldwide from August 19. The collaboration combines Loop's signature noise-filtering technology with Paris' iconically unbothered approach to life – helping people hear what matters and filter the rest.

Paris Hilton has mastered the art of choosing what deserves her attention. As a mother, entrepreneur, advocate, DJ, and media personality, her days move from school runs to boardrooms, festival stages to chaotic photoshoot sets. Notifications compete with conversations. Conversations compete with everything else. People are talking, calling, asking, needing – all at once. Yet Paris manages to stay composed, calm, and completely locked into what matters.

The best collaborations don't invent a story – they highlight one that's been there all along. Paris has built an entire cultural persona around staying cool when life gets loud. Paris Hilton x Loop Engage™ 2 translates that same energy into a product designed for everyday life.

“Paris has a way of making even the most chaotic situations look fun. The world around her can be completely hectic, and somehow she's still calm, confident, and enjoying herself. That's probably why so many people love her. And honestly, it's a big part of why this collaboration felt right from the start,” said Maarten Bodewes, Co-founder, Loop Earplugs.

“Between family, traveling, working, and performing, I always have a lot going on, so being able to focus on what's in front of me is really important. I loved creating these with Loop because they help cut through the distractions without taking me out of the moment. And of course, we had to make them Paris Pink… because everything's more iconic with a little sparkle,” said Paris Hilton.

Images courtesy of Loop