Hello PR Group (HPRG) is excited to share the news that Alina Heim has joined as VP of Digital, a new position that reflects the agency's push to grow its digital and social media capabilities for its architecture, design, and product clients. 

Alina joins HPRG from DADA Goldberg, where she spent four years leading digital strategy across a portfolio of over 30 brands in design, architecture, and hospitality, driving social media growth and innovative brand campaigns for the agency's roster.

Prior to her time at DADA Goldberg, she held marketing roles at both agencies and in-house brands, including Camron PR, Woven, Flare, and Nooklyn.

"We've seen digital and social become just as central to how our clients build their reputations as traditional press placements," said Erik Perez, Principal of Hello PR Group. "Bringing on someone with Alina's experience lets us build that out as a real offering, not an add-on."

It's a meaningful growth moment for the agency as they continue expanding beyond traditional PR into a fuller digital and creative offering for their clients.