Nordstrom and FAO Schwarz celebrated the grand debut of FAO Schwarz at the Nordstrom NYC flagship on Wednesday, August 12th, with an event where guests could experience the magic firsthand.

Guests enjoyed an evening of playful activations, immersive experiences, light bites, and drinks — all set against the backdrop of one of New York’s most iconic toy destinations now brought to life inside Nordstrom, while also spotlighting Nordstrom’s newest restaurant concept, Picnic on 57th.

Notable attendees included Carrie Vanderslice, David Niggli, Ashley Hutchings, Emily Kammeyer Sumner, Evangelis, Kelsey Adams, Lainy Hedaya, and more.

For more than 164 years, FAO Schwarz has been synonymous with imagination, discovery, and bringing the most innovative products and experiences to its guests. Its expansion into Nordstrom marks an exciting new chapter for both brands, introducing a special selection of premium and innovative toys, gifts, and collectibles designed to spark creativity and inspire wonder for customers of all ages.

The partnership brings FAO Schwarz's most iconic products and interactive experiences to life, featuring beloved brand hallmarks such as Toy Soldiers, Dance-on Pianos, Clock Towers, and lifelike plush animals. Customers can shop FAO Schwarz branded categories including premium plush, fashion and beauty toys, creativity, music, preschool and vehicles, alongside curated specialty brands such as Brio, Bunnies by the Bay and Djeco. The selection also expands into categories tailored to the Nordstrom customer, including infant and preschool offerings, making it convenient for families to shop for toys, apparel and gear in one destination. In addition, the partnership will offer exclusive toy launches specifically targeted to the Nordstrom customer.

Image credit: Marc Patrick//BFA