Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is teaming up with L/AB c/o Off-White™, becoming a retail partner for the label as it continues to expand its presence since debuting this summer. As the experimental arm of the Off-White™ universe, L/AB c/o Off-White™ brings a fresh expression of the brand’s iconic design language to Pacsun’s community, furthering the retailer’s commitment to connecting young people with the brands and creative voices shaping fashion and culture.
Built around the idea of the “Laboratory of Fun,” L/AB c/o Off-White™ approaches fashion as a space for experimentation, individuality, and play. The latest collection of 41 pieces includes t-shirts, hoodies, tracksuits, sneakers, outerwear, and underwear for men and women, with prices ranging from $45 to $225. Drawing from Off-White™’s recognizable visual language, including its diagonal stripe and quotation-mark graphics, the collection reinterprets these signature codes through a fresh, everyday lens.
“L/AB c/o Off-White™ is an incredible addition to the Pacsun assortment, and we’re excited to bring the new label to our customers,” said Richard Cox, Chief Merchandising Officer at Pacsun. “There’s something really special about the way L/AB takes the codes and energy of Off-White™ and makes them feel fresh, approachable, and ready to be interpreted in new ways. It’s exactly the kind of creative, culture-driven brand we want our community to experience at Pacsun, and we’re thrilled to be part of this next chapter.”
The Pacsun SoHo experience officially launched with a dedicated shop-in-shop and an in-store event, bringing together shoppers, media, and cultural tastemakers, centered around creativity and self-expression. Guests were invited to personalize pieces with an interactive screen-printing activation, alongside a live DJ, drinks, and snacks. The experience extended the spirit of L/AB c/o Off-White™ beyond the collection itself, encouraging guests to experiment with the product and put their own perspective on the brand’s visual codes.
“Bringing L/AB c/o Off-White™ to Pacsun and celebrating the launch with the Pacsun community in SoHo was a great reflection of what makes this partnership so meaningful,” said Joey Gabbay, CEO, Bluestar Alliance. “Pacsun has a unique understanding of how young people engage with fashion and culture, creating spaces where they can discover new brands and make them their own. The night captured that energy, from guests personalizing the collection to the music and atmosphere in the store. It was rewarding to see people connect with L/AB beyond the product, and we look forward to continuing that creative exchange with Pacsun and its community.”
The L/AB c/o Off-White™ collection is available at select Pacsun locations, including Pacsun SoHo and Pacsun Fashion Island, and online.
Image courtesy of PacSun and L/AB C/O Off-White™
