Laura Davidson Public Relations (LDPR), a leading travel and lifestyle PR firm, has been appointed the agency of record for SAN SONNEA, a new Italian luxury hospitality collection debuting with three distinctive retreats across Northern Italy.

Rooted in nature, wellbeing, and authentic connection, SAN SONNEA combines thoughtful design, restorative experiences, and personalized hospitality. The collection includes SAN SONNEA Family Dolomites, formerly Sonnwies; SAN SONNEA Lodge Dolomites, an adults-only retreat opening in the coming months; and Borgo SAN SONNEA Lake Garda, an intimate lakeside hideaway.

The agency appointment follows the launch of SAN SONNEA and the evolution of the Hinteregger family’s more than two-decade hospitality legacy. Formerly known as Sonnwies, SAN SONNEA Family Dolomites remains one of Italy’s leading luxury family resorts and this summer has unveiled an Equestrian Centre, Forest Spa, and secluded Forest Villas. The collection will expand later this year with SAN SONNEA Lodge Dolomites.