TimeSavvy, a game-changing K-Beauty innovator known for its award-winning TimeSavvy Sealing in Moisture Mask, today announces the launch of its sun protection collection. It redefines daily SPF 50 with a luxurious hybrid formula that is an everyday self-care essential and travel necessity, which is dermatologist-, pediatrician-, and ophthalmologist-tested. 

The collection includes the TimeSavvy Hybrid Sheer Sun Serum SPF 50 and the TimeSavvy Hybrid XL Cushion Sun Serum SPF 50, which are fast-absorbing and leave no white cast. Powered by a combination of Zinc Oxide, Homosalate, Octisalate and Octocrylene, they provide broad-spectrum UVA/UVB protection. 

Seamlessly marrying skincare and self-care, the Sun Serums incorporate Niacinamide, Centella Asiatica, Aloe Vera, Collagen and Adenosine. They will be available on TimeSavvy.com and Amazon.com in mid-June 2026.

TimeSavvy’s Sun Serums deliver sheer, weightless protection suitable for all skin types and tones, unlike traditional sunscreens that feel heavy or leave a chalky finish. Lightweight and smooth, they layer effortlessly under makeup and integrate easily into any morning routine and throughout the day.

Weightless Protection That Cools the Skin

The TimeSavvy Hybrid XL Cushion’s compact format makes reapplication a breeze, and its formulation measurably cools the skin. Moreover, this format creates a cooling sensation, thanks to the laser-perforated puff technology that smoothly applies the serum and soothing ingredients such as Aloe Vera and Centella Asiatica. Clinical testing shows an average reduction in skin temperature of 7.0°F immediately after application.

From the Maker of the Award-Winning TimeSavvy Sealing in Moisture Mask

Following the successful debut of its award-winning TimeSavvy Sealing in Moisture Mask last year, this marks the second forward-thinking release from the K-Beauty brand, designed to complement the mask as the next essential step in a streamlined daily routine. The mask has received widespread acclaim from numerous distinguished media outlets and has earned the Men’s Health Award for Best Sheet Mask and Women’s Health Award for Best Sheet Mask.

“Using a sunscreen every day is the single most effective strategy to prevent sun damage, including wrinkles and premature aging,” says MJ Lee, Founder & CEO, TimeSavvy, based in Seoul. “The problem is that they often feel heavy and leave a white cast, which discourages consumers from using them and reapplying them. The TimeSavvy Sun Serums provide a solution by using the latest in hybrid formulations that go on light and leave no white cast, while providing powerful sun protection. The compact format makes reapplication a breeze.”

Combining the Best of Mineral and UV Filters

• Zinc Oxide - A mineral filter that helps protect against both UVA and UVB rays while being gentle on sensitive skin.
• Homosalate - Helps absorb UVB rays and contributes to effective sunburn protection.
• Octisalate - Enhances UVB protection and helps stabilize the formula.
• Octocrylene - Helps protect against UVB rays and improves the photostability of other UV filters

Skincare-Infused Protection

TimeSavvy’s hybrid Sun Serums go beyond traditional SPF by incorporating skincare-driven ingredients that support overall skin health.

• Niacinamide - Helps support the skin barrier and brighten tone.
• Centella Asiatica (Gotu Kola) & Aloe Vera - Help soothe, repair, and deeply hydrate.
• Hydrolyzed Collagen & Adenosine - Promotes elasticity and provides anti-aging benefits.

Two Products for Every Lifestyle

The collection includes two products designed to meet different daily needs:

• TimeSavvy Hybrid Sheer Sun Serum SPF 50 (1.69 fl oz / 50ml), $38 – Ideal for daily wear and under makeup, featuring a high-performance serum texture.
• TimeSavvy Hybrid XL Cushion Sun Serum SPF 50 (25g compact + 25g refill), $45 – Designed for outdoor activities and effortless reapplication.
  • The XL Cushion includes a complimentary refill cartridge, providing double value to users and the ability to reuse the compact case, thereby reducing packaging waste.

Optimized for Modern Lifestyles

TimeSavvy’s hybrid Sun Serums are designed to meet the demands of modern lifestyles, blending advanced protection with effortless usability:

• Designed for Eye Comfort – Developed to help minimize eye irritation and supported by ophthalmologist testing.
• Weightless Comfort - A delicate texture that feels like self-care.
• Safe for All - Hypoallergenic and non-comedogenic, suitable for sensitive and acne-prone skin.
• Fast Absorption - Absorbs quickly and leaves no white cast.
• On-the-Go Ready - The XL Cushion provides quick, hygienic reapplication anytime and anywhere.

“The philosophy of TimeSavvy is about caring for our skin while making smart use of time in our busy daily lives,” adds Lee. “By focusing on comfort, safety and ease of use, our TimeSavvy Sun Serums are designed to fit seamlessly into everyday routines. The fast-absorbing serum, added skincare ingredients and mess-free application make sun protection simple and efficient—allowing people to care for their skin without adding extra steps or complications to their day.”

A Visionary Redefining Modern K-Beauty and Self-Care: MJ Lee

As daily sun protection becomes an essential part of year-round skincare routines, Lee has focused on creating sunscreen formats that people will actually enjoy using and reapplying. She brings more than 15 years of experience in the health supplement industry to her vision of high-performance, time-efficient K-Beauty products. Lee draws on her expertise in “beauty-from-within” to develop products that deliver visible results without disrupting daily life.

This philosophy first came to life with the TimeSavvy Sealing in Moisture Mask, designed to deliver proven hydration and anti-aging benefits in just 15 minutes. With the launch of the TimeSavvy Sun Serum Collection, TimeSavvy continues to expand its streamlined approach to skincare, where performance and convenience converge. Lee’s dramatic accomplishments for TimeSavvy in less than one year in business earned her a second-place win at the GlossWire Pitch Competition and a semifinalist spot for Fashion Group International’s Rising Star Awards.

Image courtesy of TimeSavvy