BUMPSUIT, the modern motherhood brand founded by Nicole Trunfio, announces a new chapter for the brand with the launch of its reimagined identity and newest campaign featuring Pia Mance.
When Nicole Trunfio started BUMPSUIT, she built it from something deeply personal — a feeling, a gap, a belief that women deserve to feel beautiful in every chapter of their lives. What began as a maternity brand born out of her own experience has evolved into something much larger, and today, BUMPSUIT unveils the next evolution of the brand.
This rebrand is not just a new look. It’s a declaration.
At the heart of this next chapter is “Women Carrying Things,” BUMPSUIT’s new motto and manifesto. Women carry things. They carry life, vision, families, businesses, dreams, and so much more — often all at once. That truth has always been at the heart of BUMPSUIT, and it is what this next chapter is built on.
BUMPSUIT has reimagined its visual identity, including its logo, emblem, typography, palette, and creative direction. Every element has been considered with intention, reflecting where BUMPSUIT is headed: a brand with deeper roots, a broader vision, and an unwavering commitment to the modern woman. The new visual identity feels both elevated and intimate, capturing the balance BUMPSUIT has always aimed to hold.
To bring this new chapter to life, BUMPSUIT partnered with Pia Mance, whose eye for style and art direction helped bring Nicole’s vision to life.
In addition to the campaign, Nicole sat down with Pia on her podcast, The Village, just weeks before Pia is due to give birth, discussing her perspective on life now and what life will look like with the arrival of her new son. The episode will be available on Friday, July 24, across all streaming platforms.
“Women carry things. We always have. We carry life, we carry vision, we carry our families, our businesses, our dreams, stuff, a lot of it, often all at once. That truth has always been at the heart of BUMPSUIT, and it’s what this next chapter is built on. ‘Women Carrying Things’ isn’t just our motto; it’s our manifesto,” said Nicole Trunfio.
The rebrand was brought to life alongside Katherine Phil and Emma O’Brien, whose creative partnership on the rebrand has been invaluable. Together, they helped bring Nicole’s vision for BUMPSUIT’s next chapter to life.
Launching alongside the new identity is the Pia x BUMPSUIT Collection, featuring fourteen curated clothing pieces and accessories designed to support women through every stage of motherhood and beyond. The collection combines BUMPSUIT’s signature elevated essentials with thoughtful designs focused on comfort, versatility, and everyday ease.
Images courtesy of BUMPSUIT
