Neutrogena has announced a new partnership with Lollapalooza 2026, becoming the festival's inaugural official skincare and suncare sponsor. The activation marks one of the brand's largest festival initiatives to date, with a presence spanning the festival grounds and the city of Chicago.

Across the four-day event, Neutrogena will introduce a series of consumer activations centered on its Hydro Boost Water Gel and Ultra Sheer Face SPF, including six sunscreen stations offering complimentary SPF reapplication, the Hydro Boost Juicy Lab experience, large-scale product sampling, and creator-led content throughout the weekend.

Beyond the festival, the brand will extend its campaign through out-of-home placements featuring brand ambassador Tate McRae along the Chicago River and throughout the city's transit system, as well as a Chicago-area pop-up experience. Additional programming includes a hospitality lounge showcasing new Hydro Boost product innovations and a welcome event for invited guests, reinforcing the brand's focus on skincare throughout the festival experience.

Pictured top left: Recharge & Glow Lounge (for Neutrogena guests), pictured top right: Neutrogena® SPF Dispenser, pictured bottom left: Neutrogena x Amazon Chicago Pop Up, and pictured bottom right: Hydro Boost Juicy Lab (on Lollapalooza festival grounds). Images courtesy of Neutrogena