IMAGINE PR has been appointed as the North American public relations representative for Chiva-Som, the globally recognized wellness brand behind Chiva-Som Hua Hin in Thailand, Zulal Wellness Resort by Chiva-Som in Qatar, and Chiva-Som International Academy. The appointment supports the brand's continued growth and reinforces its three-decade legacy of holistic wellness.
Founded in 1995, Chiva-Som Hua Hin is widely regarded as Asia's first destination wellness resort. The brand traces its origins to the family beach house of Boonchu Rojanastien, one of Thailand's most celebrated statesmen, whose philosophy of healthy living inspired the creation of the resort. Guided by his enduring motto, "Above All, Enjoy Your Life," Chiva-Som has become a global benchmark for integrated wellness.
Set along the Gulf of Thailand, Chiva-Som Hua Hin offers personalized retreats that combine treatments, nutrition, fitness, and relaxation through bespoke wellness programs designed in consultation with dedicated Health & Wellness Advisors. The property features 54 recently renovated rooms and suites, including oceanfront accommodations and garden pavilions, alongside 70 treatment rooms, two restaurants, and daily programming ranging from meditation to tai chi.
In 2022, the brand expanded into the Middle East with the opening of Zulal Wellness Resort by Chiva-Som in Qatar. The beachfront destination is home to Zulal Serenity, an adults-only retreat, and Zulal Discovery, designed for families and multigenerational wellness experiences. Rooted in Traditional Arabic & Islamic Medicine (TAIM) and complemented by contemporary wellness practices, the resort offers 180 rooms and suites across both properties, six dining venues focused on nourishing cuisine, and an extensive menu of restorative experiences.
Extending the brand's commitment to wellness education, Chiva-Som International Academy was established in Bangkok in 2003 to meet the growing demand for highly trained wellness professionals. Today, the Academy welcomes students from around the world, offering evidence-based programs in spa therapy, beauty, and wellness management that reflect Chiva-Som's holistic philosophy and prepare graduates for careers across the global wellness industry.
