Kiehl's celebrated NYC Pride through a series of activations honoring the LGBTQIA+ community, bringing its Love Is Natural campaign and year-round Open Doors initiative to life across New York City. 

The weekend included:

• Kiehl's x Go Greek Better Summer Block Party kicked off Pride Weekend with the launch of the limited-edition Better Summer Swirl frozen yogurt, featuring a live DJ set from Bravo's Queen of Caviar, Meredith Marks, for an afternoon celebrating Pride, community, and the Better Screen franchise.
• LadyLand 2026, where Kiehl's hosted a VIP activation celebrating Open Doors, the brand's year-round initiative supporting LGBTQIA+ youth. The event brought together notable guests, including Adam Lambert, Elliot Page, Bobbi Salvör Menuez, and additional cultural tastemakers to celebrate Pride alongside festival headliners and attendees.NYC Pride March, where Kiehl's marched for its 22nd year with a vibrant "Love Is Natural" float celebrating authenticity, self-expression, and community.
• Ongoing support for the LGBTQIA+ community through Open Doors and a third consecutive year of partnership with the Ali Forney Center, including a $150,000 donation in 2026 to help provide housing, counseling, and developmental services for LGBTQIA+ youth.

Image credit for Kiehl’s x Go Greek Better Summer Block Party with Meredith Marks: Go Greek Yogurt. Image credit for Kiehl’s x LadyLand VIP Event for the Ali Forney Center: Hunter Abrams