As the summer season begins, Kiehl’s has announced a new collaboration with internet-famous frozen yogurt brand Go Greek, bringing together seasonal refreshment and sun protection through a limited-edition product partnership.
Beginning June 26 in New York City and June 29 nationwide, Kiehl’s and Go Greek will introduce the Better Summer Swirl, a limited-edition frozen yogurt cup inspired by Kiehl’s Better Screen franchise. The collaboration pairs a summer treat with Kiehl’s UV protection offerings, with each purchase of the Better Summer Swirl including a sample of Kiehl’s Better UV Serum SPF 50+.
The Better Summer Swirl features Banana Swirl frozen yogurt topped with Coconut and Pineapple, Cacao Drizzle, and Cookie Crumble. The limited-edition cup will be available at Go Greek locations nationwide.
To bring the collaboration directly to consumers, Kiehl’s will also host co-branded frozen yogurt carts outside select Kiehl’s retail locations in New York City and Los Angeles. On select weekends, the carts will offer samples of the Better Summer Swirl to the first 100 Kiehl’s customers at participating stores, with dates to be announced.
The partnership builds on the connection between summer skincare and seasonal rituals, combining Go Greek’s frozen yogurt offering with Kiehl’s Better Screen franchise, which features SPF products designed to provide broad-spectrum UV protection and support skin health.
The Kiehl’s x Go Greek Better Summer Swirl will be available beginning June 26 in NYC and June 29 nationwide. The collaboration will also include a gift-with-purchase offering featuring Kiehl’s Better UV Serum SPF 50+.
Images courtesy of Kiehl’s and Go Greek