IMAGINE PR has been appointed as the North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok. Located on the pristine shores of North Lombok, one of Indonesia’s emerging luxury destinations, the beachfront resort is a sanctuary that celebrates the island’s natural beauty, rich Sasak heritage, and spirit of discovery. Opened in 2024, The Sira is part of Marriott International’s Luxury Collection portfolio, and the 60-key resort, including its 14 private villas, offers immersive experiences rooted in Lombok’s cultural traditions and natural landscapes, providing travelers with an alternative to the more developed island of Bali. Stretching across more than 500 meters of white-sand beachfront and framed by views of Mount Agung, Gili Islands and the Bali Sea, the property blends contemporary luxury with meaningful connection to place.

Part of Marriott International’s Luxury Collection portfolio, The Sira is designed to immerse guests in Lombok’s culture, community and landscapes through authentic, place-based experiences on the unspoiled island.IMAGINE PR will provide strategic counsel and lead media relations efforts across North America to build awareness for The Sira through travel, luxury lifestyle, wellness, culinary, sustainability and cultural media channels. The agency will focus on positioning Lombok as a rising luxury destination while highlighting The Sira’s distinctive approach to experiential hospitality.