Award-winning, design-led communications agency Alpha Kilo continues to expand its portfolio across the design, luxury, and creative sectors with the addition of NY NOW, the premier wholesale marketplace for gift, home, lifestyle, jewelry, accessories, and emerging brands, to its roster of U.S. clients

Founded in 2015 by Amanda Kasper and Lauren Busto, with Airbnb as a founding client, Alpha Kilo has built a reputation for representing industry-defining brands, cultural institutions, and creative leaders, including Triennale Milano, Humanscale, Kartell, de Le Cuona, Bernhardt Design, Layer, and more.

For more than a century, NY NOW has been a cornerstone of the wholesale gift and home industry, bringing together brands, makers, retailers, designers, and buyers through a marketplace built on discovery, connection, and commerce. Held twice annually in New York City, the event showcases thousands of products spanning home décor, tabletop, stationery, wellness, personal accessories, children's goods, gourmet offerings, and emerging lifestyle categories.

Today, NY NOW is entering a new chapter under the leadership of a seasoned team of industry veterans with deep expertise across the gift, home, retail, and trade show sectors. Guided by a long-term vision and meaningful investment in the future of the market, the organization is focused on restoring NY NOW's position as one of the most important and commercially relevant wholesale destinations in the country.

As the only major wholesale market serving the Northeast, NY NOW occupies a unique role within the industry. The event provides an essential platform for product discovery, relationship-building, and business growth, connecting brands with qualifi ed buyers in one of the nation's most infl uential retail regions.

Rooted in the belief that successful markets are built through partnership, responsiveness, and industry expertise, NY NOW is focused on strengthening buyer engagement, expanding category depth, and enhancing the experience for exhibitors and attendees alike. Through thoughtful curation and a renewed commitment to serving the industry, the organization continues to support the entrepreneurs, makers, and growing businesses that drive innovation across the retail landscape.

At a time when brands and retailers increasingly value meaningful, face-to-face connections, NY NOW is evolving its century-long legacy for a new generation of wholesale commerce, creating opportunities for discovery, fostering lasting business relationships, and helping shape the future of retail.

With experienced leadership, renewed momentum, and a commitment to delivering measurable value for exhibitors and buyers alike, NY NOW is poised to defi ne the next chapter of wholesale trade.

Image courtesy of NY NOW