Summer House’s Carl Radke (pictured right) and internet personality Brooke Schofield (pictured left) celebrated the launch of Redken’s NEW! All Soft All-in Mask at Carl’s non-alcoholic bar and café, Soft Bar in Greenpoint, Brooklyn.

Hosted by Carl in partnership with Redken, the event helped guests enter their ‘Soft-Care Era’ with soft-cocktails, soft-serve ice cream, and custom silk bonnet embroidery, celebrating the latest addition to Redken’s best-selling All Soft line for shine, softness, and hydration. A longtime fan of Redken’s All Soft line, Brooke supported the brand’s launch in true soft-girl fashion, showing off her gorgeous and ultra-shiny All-Soft-achieved blowout.

Image credit: Andrew Werner