As anticipation builds for FIFA World Cup 2026™, Marriott Bonvoy, in partnership with Visa, are expanding their joint “For Fans, Everywhere” campaign with a highly compelling new ad featuring Erling Haaland and Vinícius Júnior that celebrates the shared language of fandom and the sense of belonging that Marriott Bonvoy makes possible.

Infused with the rituals, energy, and cultural nuances of football across continents, the ad captures the unifying spirit of the game, from matchday traditions to spontaneous moments of shared joy among rival fans.

Directed by award-winning Argentinian director Hernan Correra, and produced by creative agency Anomaly Stagwell, the spot highlights moments of genuine hospitality – reinforcing Marriott Bonvoy's role in bringing fans closer to the passions they love, creating a global stage to celebrate culture and traditions brought with them from home. Shot on location in Madrid and Manchester, the creative features representatives from more than ten countries, including Haaland and Vinícius Jr., and real Marriott associates.

More than a campaign, it is a celebration of football’s global community, and an expression of Marriott Bonvoy and Visa’s shared commitment to connecting fans everywhere through unforgettable experiences.

Marriott Bonvoy’s “For Fans, Everywhere” campaign offers something for every fan:

“Sleepover Suite” Sweepstakes: Marriott Bonvoy members who are Visa cardholders in select countries can enter HERE for a chance to experience the “Sleepover Suite”: an overnight stay inside a luxury suite turned hotel room in New York New Jersey Stadium the night before the FIFA World Cup 2026™ Final. See details below.

Marriott Bonvoy x Men in Blazers: The Men in Blazers Media Network and Marriott Bonvoy have officially joined forces to bring fans immersive content, live experiences and once-in-a-lifetime opportunities on the road, in host cities, and wherever they’re watching. From the “Match Day Live” series – a cross-country run of live shows designed to capture the essence of match day in each host city – to interactive football-themed challenges and more, the partnership will bring together fans, cultural figures, and key voices to celebrate the FIFA World Cup 2026™.

Watch Parties: Key properties* across select host cities will offer exciting watch parties for guests and fans to celebrate the FIFA World Cup 2026™**:

• Lido House, Autograph Collection (Newport Beach, CA): June 11 – July 19
• Marriott Hutchinson Island Resort & Beach Villas, Golf & Marina (Stuart, FL): June 12, 19, 25, 28-30
• Seattle Marriott Waterfront Hotel (Seattle, WA): June 15, 19, 24, 26
• Courtyard Marriott Mumbai International Airport (Mumbai, India): June 28-30
• Sheraton Centre Toronto Hotel (Toronto, ON): All games played at Toronto Stadium, all games played by Team Canada, July 19
• Seattle Marriott Waterfront Hotel (Seattle, WA): July 1, 6
• Marriott Hutchinson Island Resort & Beach Villas, Golf & Marina (Stuart, FL): July 1-7, 9-11, 14, 15, 18, 19
• Courtyard Marriott Mumbai International Airport (Mumbai, India): July 1-7, 10, 14, 15, 19
• The Clancy, Autograph Collection (San Francisco, CA): July 19

The FIFA World Cup 2026™ is set to be a defining moment for sports and hospitality, and Marriott Bonvoy and Visa are excited to connect members and cardholders to exclusive opportunities to experience the games like never before.