Faith Xue has been promoted to EVP, Brand at Gallery Media Group, expanding her remit across the company’s portfolio — including Coveteur, PureWow, and @Cocktails, while continuing to serve as Editor-in-Chief of Coveteur.

Since joining Coveteur, Faith has led the brand’s relaunch and repositioning, helping re-establish it as a distinct voice in fashion and beauty through elevated editorial storytelling, experiential programming, and creative partnerships.

In this newly expanded role, she will oversee brand vision and cultural strategy across GMG, with a focus on accelerating brand awareness, social growth, experiential activations, talent partnerships, and new commerce opportunities.

Faith shared: “I’m excited to step into this new role at such a pivotal moment in media, when strong brands and distinct perspectives matter more than ever. I look forward to helping shape GMG’s brands in ways that feel culturally relevant, visually distinctive, and deeply connected to the audiences we reach, while continuing to grow Coveteur’s impact and authority across fashion, beauty, and culture.

Photo Courtesy of VaynerX