IMAGINE PR has been appointed as the North American public relations agency for Phulay Bay, a Ritz-Carlton Reserve, the world’s first Ritz-Carlton Reserve property located along the Andaman Sea in Krabi, Thailand. The ultra-luxury resort features 54 villas and pavilions designed by Thai architect Lek Bunnag, blending modern design with traditional Thai influences and personalized service through dedicated butlers known as “Ton Hongs.” Guests can enjoy wellness experiences inspired by Thai healing traditions, multiple dining venues focused on local cuisine and immersive experiences, and activities ranging from island excursions to cultural workshops. The resort recently retained its prestigious 3 MICHELIN Key distinction for the second consecutive year, making it one of only six properties in Thailand to receive the honor.