Crowe Media, a strategic media ecosystem uniting PR, influencer, data, AI, and creative activations, has announced team growth with a key hire and promotions of two talented leaders, reflecting the agency’s continued commitment to driving brand transformation and industry-leading results for its clients. 

This growth reflects increasing demand for integrated communication strategies that drive visibility, authority, and measurable business impact in today’s AI and creator-driven media landscape.  

Crowe Media has appointed Alissa Kasawdish as senior integrated PR manager. Kasawdish brings nearly a decade of agency experience leading public relations and influencer marketing campaigns across the luxury travel and wellness sectors.  

She has led narrative-driven strategies for brands in hospitality, consumer packaged goods, and beauty tech, including Waldorf Astoria Monarch Beach Resort & Club, Sensei Lānaʻi, A Four Seasons Resort, California Olive Ranch, and Geneo, developing strategic concepts that translate into culturally relevant content and meaningful brand visibility. In her new role, Kasawdish will lead integrated PR strategies that align earned media, influencer strategies, and content to drive ROI and long-term brand growth.  

In addition to this new hire, Crowe Media announced the following promotions:  

• Veronica Correa has been promoted to senior social media manager. She leads integrated content strategies and community management for consumer products and health innovation clients. Correa has developed data-informed content strategies that increase engagement, strengthen brand positioning, and support broader earned media and influencer campaigns.  
• Cara O'Connell has been promoted to senior media manager. She has led media relations strategies for consumer packaged goods brands and spirits brands, including Infantino and Rabbit Hole Distillery. O’Connell will continue to drive always-on public relations programs and product launch campaigns designed to increase brand awareness, credibility, and sales. 

“These promotions and new hire reflect how we’re intentionally building a team for where marketing and communications are going,” said Anna Crowe, founder and CEO of Crowe Media. “As trusted partners, we take a holistic view of brands across channels – where we often see disconnected messaging and missed opportunities. Today’s brands need integrated strategies that connect earned, social, influencer, and data to drive real business outcomes. Alissa, Veronica, and Cara bring the leadership to deliver on that.” 

Crowe Media is a next-generation communications and media agency that connects public relations, influencer marketing, social media, creative production, performance, and AI-informed data strategy. The agency works with brands across health innovation, consumer packaged goods (CPG), and spirits to build authority, increase visibility, and drive measurable growth. 

As search behavior continues to shift toward AI-driven discovery, Crowe Media focuses on strategies that strengthen brand presence and trust across earned media, digital platforms, and emerging search and buying environments.   

The agency continues to grow its national and international presence, while investing in top talent and innovation to meet the evolving needs of modern brands.