RG2 Communications, the international public relations and creative agency based in New York City and London, founded by Ross Belfer and Grace Hitchen Hilsley, announces its appointment as the agency of record for Hotel Milu Florence, an iconic, design-forward property located in the heart of Florence. 

Hotel Milu Florence is the first property from the Milu Group, originally opened in 2015. Located in Florence’s historic centre, steps away from the Duomo and Via de’ Tornabuoni, the hotel is housed within a reimagined historic Florentine palace that blends heritage architecture with contemporary design. Conceived as an immersive boutique art hotel, Hotel Milu Florence brings together minimalist interiors and a carefully curated selection of contemporary artworks, transforming the space into a living gallery. An intimate property with only 22 rooms, Hotel Milu Florence offers travellers an experience-driven stay, with immediate access to Florence’s cultural landmarks, dining, and lifestyle scene.

“We are thrilled to partner with Hotel Milu Florence, a property that embodies the intersection of art, design, and hospitality,” said Grace Hitchen Hilsley, RG2 Principal and Co-Founder. “As Florence continues to evolve as a global cultural capital, we are excited to help share Hotel Milu Florence’s story with a wider international audience.”

As agency of record, RG2 will implement an integrated communications strategy, including managing media relations, activating brand partnerships, and driving awareness through high-impact campaigns in the luxury travel, hospitality, and lifestyle spaces.

Image courtesy of Hotel Milu Florence