Lancôme's two new global ambassadors, Demi Moore & Zoe Saldaña, appeared together for the first time, marking the brand's biggest skincare launch in two decades, and one of the most significant innovations across the entire L'Oréal USA portfolio.
The occasion was the launch of Lancôme’s New Absolue Longevity MD Collection — built around one defining question: what if you could choose your age? A line that marks a new era in beauty, taking its cues from longevity science, not anti-aging convention, leading a proactive approach to reverse skin’s visible biological age at every life stage.
The event brought this vision to life through an immersive, culturally driven experience, including:
- An immersive Longevity Journey showcasing the collection’s efficacy, hero ingredients, and clinical validation.
- Personalized diagnostic skin analyses measuring biological age to inform tailored skincare regimens.
- Hands-on facial protocols led by Lancôme experts, followed by makeup touch-ups.
- An exclusive preview of two innovations launching in 2027: the Cryo Pulse Pro – combining thermal contrast, vibration, and microcurrents – and a flexible LED Mask featuring 208 lights.
- A convening at The Halo in Manhattan’s Financial District for The Circle of Longevity MD, where Demi Moore and Zoe Saldaña joined board-certified doctors and biotech pioneers, including members of the newly appointed Longevity Advisory Board, Dr. David Luu, Dr. Gabrielle Lyon, Dr. Amy Killen, and Dr. Tiffany Moon, alongside Global Brand President Vania Lacascade, for an expert-led discussion placing the science of longevity at the center of culture.
- The experience culminated with a celebration dinner at Aspire – One World Trade Center, where the ambassadors were joined by acclaimed actresses including Sarah Paulson, Grace Gummer, and Angela Bassett, alongside a mix of fashion, beauty, and cultural insiders including Taylour Paige, Georgia Louise, Cyrus Veyssi, Amy Chang, Christina Elezaj, and more.
Image credit: Ilya S. Savenok/Getty Images for Lancôme
