Carfrae Consulting is delighted to announce its representation of The Manner, a boutique hotel in Soho, envisioned by Amar Lalvani (President & Creative Director, Lifestyle, Hyatt).

Tucked on a tree-lined street in SoHo, The Manner is a 97-room hotel that offers a distinctly personal approach to hospitality—feeling less like a hotel and more like being welcomed into the home of a dear friend. Design-led, discreet, and refined, it captures the effortless charm and spirit of New York City living.

The property is home to three distinct dining experiences by Chef Alex Stupak: The Otter, Sloane’s, and The Rooftop—which further bring The Manner to life. Guests also have access to The Apartment, an exclusive, residential-style lounge to enjoy breakfast, coffee, or evening apertivo. More than a place to stay, The Manner is designed as a true home-away-from-home—where guests naturally gather, linger, and return. 

Image courtesy of The Manner