MMGY is now the agency of record for Visit Pasadena. Ahead of a busy couple of years for SoCal, it is going to be a whirlwind working with the City of Roses! 

As Los Angeles hosts matches for the FIFA World Cup 2026 and looks ahead to the 2028 Summer Olympics, sports tourism is set to surge, drawing both domestic and international travelers. And as live music continues to influence travel decisions, the Rose Bowl Stadium has an exciting upcoming lineup, including Guns N’ Roses and Noah Kahan.  

Additional noteworthy occasions include:

• The Centennial of Route 66
• The arrival of the K-Beauty brand Olive Young’s first U.S. store
• August will bring two festivals to the city: Just Like Heaven and Head in the Clouds