Kiehl’s and Spritz Society have teamed up to launch the new, limited-edition Ultra Berry spritz. The collaboration brings together prestige skincare and the fast-growing functional beverage and non-alcoholic categories, marking Kiehl’s first food and beverage partnership and Spritz Society’s first non-alcoholic offering.
The launch introduces an “inside-out hydration” concept, pairing Kiehl’s Ultra Facial Cream with a functional spritz formulated with electrolytes and antioxidants. This cross-category partnership reflects a broader trend of beauty brands expanding into wellness and lifestyle adjacencies.
Creator-led storytelling from Spritz Society co-founder Ben Soffer (@boywithnojob) anchors the campaign, leveraging his social and podcast ecosystem to engage audiences. The launch also features influencer and community activations, including VIP surprise-and-delight deliveries personally made by Soffer to select fans and creators such as Joey Camasta, Phaith Montoya, Taylor Strecker, and Margo Oshry.
To bring the collaboration directly to consumers, Kiehl’s will host in-store spritz sampling at locations across New York City and select stores in Los Angeles, while supplies last. Further celebrating the partnership, Kiehl’s will host a meet & greet with Soffer at its East Village Flagship (109 Third Ave), featuring spritz tastings, exclusive swag giveaways, beauty tech experiences, and product samples.
Product Details
This collaboration represents a category first for both brands, merging prestige skincare with the fast-growing non-alcoholic beverage space while redefining hydration as both a topical and internal ritual.
Image courtesy of Kiehl’s x Spritz Society
