RG2 Communications, an award-winning international public relations and creative agency based in New York City and London, founded by Ross Belfer and Grace Hitchen-Hilsley, today announces that it has been appointed as the U.S. Agency of Record for Liaigre.
RG2 will oversee U.S. communications strategy and press relations across Liaigre’s furniture collections, interior architecture and decoration, and the brand’s growing presence in the worlds of hospitality, yachting, and global design culture. The partnership will focus on elevating Liaigre’s positioning in the U.S. market through top-tier editorial storytelling, strategic long-lead placement, and curated activations tied to seasonal product moments, showroom programming, and international design weeks.
Liaigre is internationally recognized as the epitome of understated luxury and refined elegance in interior architecture and design. Founded in Paris in 1985, the brand has become synonymous with a distinctive aesthetic characterized by clean lines, luxurious simplicity, and meticulous attention to detail. Drawing on the traditions of French decorative arts and exceptional craftsmanship, Liaigre creates bespoke furniture, lighting, and accessories that combine modernity with timeless appeal. Liaigre’s influence extends globally, with a network of 23 showrooms across Europe, the US, and Asia, and a portfolio of projects that includes private residences, yachts, hotels, and restaurants. The brand’s enduring appeal lies in its commitment to authenticity, comfort, and a quiet luxury that resonates with discerning clients worldwide.
“Liaigre is one of the most iconic and enduring design houses in the world, with an unmistakable aesthetic language that feels more relevant than ever,” says Ross Belfer, Founder and Principal of RG2 Communications. “We are honored to represent Liaigre in the U.S. and to build thoughtful, high-impact visibility across design, luxury lifestyle, culture, and hospitality—while staying true to the brand’s extraordinary sense of restraint and permanence.”
RG2 will lead U.S. outreach across print, digital, and broadcast, with a strategy centered on category-defining storytelling—spanning the Liaigre architecture and design studio, interiors, art, collectible furniture, accessories, real estate, and hospitality, and the evolving intersection of design and culture.
Image courtesy of Liaigre
