Magrino, a multi-channel communications agency based in New York City, has been named by BSH, the home appliances arm of Germany’s Bosch Group, as its public relations Agency of Record for “Region North America.” Magrino is the leading agency voice for luxury and premium lifestyle home brands and will reinforce corporate initiatives for the company, as well as its three iconic portfolio marques offered across the continent – Bosch, Thermador and Gaggenau – with dedicated teams.
BSH Hausgeräte GmbH (BSH) is one of the world’s leading home appliance manufacturers. Headquartered in Germany, the company operates in more than 50 countries, with manufacturing facilities spanning multiple continents. Recognized for precision-engineering, design, energy efficiency, and smart technology, BSH operates 10 celebrated brands globally.
As a leader in the combined premium and luxury kitchen market in North America, the organization is supported by the legacy, strength, and stability of the Bosch Group, with bold plans for long-term growth in the region.
BSH also continues to expand its ongoing research, development, and production operations in its New Bern, N.C. campus, where it produces a large percentage of its Thermador and Bosch products sold in North America.
Magrino executes programs built on access, connection, and partnership with today’s modern endorsers – from media to tastemakers, who are influential in driving familiarity and preference for luxury brands and services.
Magrino’s coverage across BSH’s portfolio will include its wide range of product categories: Cooking & Baking (gas/induction/electric cooktops, ranges, ovens, ventilation, warming drawers, microwaves, and more), Dishwashers, Built-in Coffee, Refrigeration and Wine Storage, Washers and Dryers, Small Appliances (countertop espresso, cordless stick vacuums), and more. The agency’s assignment for groups across BSH covers strategic counsel, narrative development, press outreach, news bureau, executive communications, crisis, trade show/event media relations support, and executive social media visibility/strategy, combined with strategic support for influencer and content creator management.
