H&S Communications has been appointed to represent ENOUGH, a mental health awareness venture founded by Blake Mycoskie, founder of TOMS Shoes. The appointment marks a new client win for the agency.

Launched as a cultural movement, ENOUGH is focused on reshaping conversations around self-worth and mental wellness. The initiative challenges the idea that worth must be earned, positioning self-worth as inherent rather than conditional. At the center of the movement is a daily practice made visible through bracelets that are worn and shared to spark moments of connection, reflection, and belief.

ENOUGH is also rooted in impact, with 100 percent of profits from its products donated to mental health organizations, reinforcing the movement’s commitment to building tangible systems of support alongside its message.

Image courtesy of ENOUGH