SHADOW has announced it is now the agency of record for the Brooklyn-based, B Corp-certified haircare brand, amika, covering all things media relations.

amika makes high-performance haircare feel joyful, inclusive, and accessible. With innovative formulas designed for all hair types and textures, amika bridges the worlds of professional and consumer haircare - trusted by stylists in the salon and loved by consumers at home. As a Certified B Corporation, the brand is equally committed to impact, prioritizing responsible practices while delivering results you can see and feel.

From the #1 prestige dry shampoo, perk up dry shampoo, to fan-favorite soulfood nourishing hair mask - and newer launches like frizz-me-not hydrating anti-frizz treatment, and forget frizz anti-frizz shampoo and conditioner - amika delivers inclusive, high-performing formulas with a playful spirit.