Faulhaber is proud to announce it has been appointed Agency of Record (AOR) for the L’Oréal Luxe portfolio in Canada following a competitive RFP process. As AOR, Faulhaber will lead strategic communications, including earned media relations and earned influencer communications, for some of the world’s most iconic luxury beauty brands.

This significant win comes as Faulhaber approaches its 25th anniversary in November 2026, marking nearly a quarter century of shaping Canada’s beauty and lifestyle landscape.

Recognized for its deep category expertise and culture-driving creative, Faulhaber is powered by its proprietary PoweredPR® model, an integrated approach that blends earned-first storytelling with insights, creators, social strategy, and experiential thinking. The agency also brings the added strength of its award-winning fxm events division, which delivers standout brand moments and high-touch experiences for lifestyle and luxury clients.

“We are incredibly honoured to be named AOR for L’Oréal Luxe in Canada. Beauty has been at the heart of Faulhaber’s story for decades, and this partnership represents a meaningful milestone for our team,” says Megan Taylor (pictured left with Lexi Pathak (center) and Christine Faulhaber (right)), SVP & Associate Partner at Faulhaber. “As we approach our 25th year, we look forward to bringing our seeing you bigger philosophy and our passion for the category to this iconic portfolio.”

Faulhaber’s mandate kicked off officially in January 2026 and sees the agency leading press office strategy, earned media engagement, earned influencer communications, and ongoing brand storytelling across the full L’Oréal Luxe portfolio.

This appointment strengthens Faulhaber’s position as a go-to agency for luxury, beauty, wellness, fashion, design, and lifestyle brands across North America.

Image courtesy of Faulhaber