Anticipation is building for the Olympic and Paralympic Winter Games, taking place this February and March across the alpine slopes and venues of northern Italy. Milano Cortina 2026 will unite the world through unforgettable sporting moments, and as this historic occasion approaches, OMEGA unveils its new Official Timekeeper campaign - an inspiring tribute to the host region and the athletes chasing their dreams.

To showcase the brand’s timekeeping role to a global audience, the storytelling campaign begins with a series of print visuals featuring OMEGA’s Olympic and Paralympic Winter athletes. Each image displays a sleek white background, framing the dynamic performances on snow and ice. 

The video campaign follows the athlete's journey through three key phases, from their determined preparation to moments of sporting action and final victory celebrations, all interspersed with OMEGA Timing technologies at the centre of each event. Brought to life with powerful archive footage, these compelling scenes are paced by a recurrent heartbeat soundtrack, symbolizing the connected passion and unwavering precision of the athletes and the OMEGA timekeepers.

The Milano Cortina 2026 campaign features 12 OMEGA sports ambassadors, each representing the excellence that defines the Olympic and Paralympic spirit. From different nations, disciplines, and backgrounds, they embody not only OMEGA’s values, but also the universal pursuit of greatness shared by every competitor. Featured athletes across advertising, print, and film include:

• Oksana Masters: US multi-sport Paralympian with 19 summer and winter medals. 
• Erin Jackson (pictured): US speed skater and the current Women’s 500m Olympic champion. 
• Gao Tingyu: Chinese speed skater and Olympic gold medallist in the 500m at Beijing 2022
• Sara Takanashi: Japanese ski jumper and Winter Olympic bronze medallist from PyeongChang 2018.
• Dorothea Wierer: Italian biathlete and winner of three previous bronze medals.
• Jutta Leerdam: Dutch speed skater and previous silver medal winner.
• Kaori Sakamoto: Japanese figure skater with silver and bronze medals from Beijing 2022.
• Mathilde Grémaud: Swiss freestyle skier and previous winner of bronze, silver, and gold medals.
• Mélanie Hasler: Swiss bobsleigh athlete and World Cup medallist.
• Team Schwaller: Swiss men’s curling team, ranked among the top teams internationally.
• Théo Gmur: Para-alpine skier from Switzerland with four previous medals.
• Fanny Smith: Swiss ski cross athlete with two previous bronze medals.

This latest campaign honours OMEGA’s long-standing commitment as Official Timekeeper of the Olympic and Paralympic Games - a role of reliability and precision that began in 1932. The brand’s first Winter edition took place in Garmisch-Partenkirchen in 1936, meaning that Milano Cortina 2026 will mark 90 years of OMEGA’s winter timekeeping. With this legacy now woven into the very identity of the brand, it distinguishes OMEGA as a true leader in sports timing and an essential part of each history-making result.

Image courtesy of OMEGA