The National Basketball Association (NBA) and MyRocky, a digital pharmacy platform providing treatment, solutions, and support, today announced a multiyear collaboration that makes MyRocky an official marketing partner of the league in Canada and the presenting partner of the 2026 NBA Playoffs in Canada. The collaboration marks the league’s first with a digital pharmacy.
The NBA and MyRocky will engage fans in Canada through custom creative designed to fight stigma and raise awareness around men’s health and well-being, which will be featured on the league’s localized social and digital channels as well as live NBA broadcasts in the country. The collaboration will launch with a Performance of the Night social series on @NBACanada channels, highlighting standout players throughout the 2025-26 NBA season.
“The NBA’s marketing partnership with MyRocky reflects our commitment to using basketball to promote the importance of total wellbeing in communities across Canada,” said Cheryl Sebastian, Associate Vice President, Global Partnerships, NBA in Canada. “Through the convening power of sport, we hope to foster meaningful conversations that reduce the stigma around men’s health and encourage proactive care.”
“MyRocky’s collaboration with the NBA provides a platform to reach men where they already are: immersed in sports culture,” said Aba Anton, Co-Founder and CEO of MyRocky. “We know that men often spend more time watching sports than prioritizing their own health due to a lack of comfortability opening up. By aligning healthcare with one of the most renowned sports leagues, we’re able to use the familiar language of sports to make discussions about health feel natural, approachable, and stigma-free.”
“Becoming the Official Digital Pharmacy of the NBA is a powerful milestone in our mission to change the way men engage with their health,” said Mina Rizk, Co-Founder, Chief Pharmaceutical Officer, and COO at MyRocky. “The NBA has long been a leader in championing mental health through initiatives like NBA Cares, and that commitment deeply aligns with our own. With a fully digital pharmacy model that removes barriers such as time, access, and stigma, we’re making it easier and more comfortable for men to take action on their well-being, both physically and mentally.”
MyRocky is an innovative digital platform, redefining how Canadians engage with healthcare. Delivering discreet, stigma-free virtual care across a wide range of needs, from sexual health and hair loss to weight management, smoking cessation, mental health, and more, it provides personalized treatment and expert support. Founded by healthcare professionals, MyRocky makes taking care of your health easier, more accessible, and seamlessly integrated into everyday life.
The NBA and MyRocky will work together to address men’s health challenges through awareness and the amplification of safe solutions, brought to life with forthcoming live events, creative campaigns, and meaningful discussions. This spring, the NBA and MyRocky will host a panel discussion about men’s health in Toronto featuring NBA talent.
